From the dawn of civilizations in the Arabian Peninsula, Coffee shaped significance in forming the identity of Arabs Identity for thousands of years in this part of the world. The relationship with Coffee digs deep within our culture could be clearly found in many resources. That fact shaped the main Inspiration of Üshk Coffee. The look had to reflect our Arab culture and calligraphy in a cutting-edge method rendered with the latest modern trendy lines of both Interior and Branding styles. As well as, other factors considered while creating the brand. For example, the branding had to look young and vibrant as it targets youth audience. The brand had to look Affordable, as the price ranges are reasonable comparing to the quality value being served in house.
As Kuwait is flourishing in the field of food & beverage industry, the country has built a name of being the home of local brands going international. There has been a huge interest in all fields of Youth Projects that have been backed up with a strong government support.
Üshk Coffee is a café that is specialized in coffee & desserts and targets the young vibrant youth of Kuwait. Located at Kuwait City, in a very remarkable location in Sharq, adjacent to Dasman and Al Hamra Tower, simply in the heart of the rapidly growing city.Kuwait City is the capital and largest city of Kuwait. It is the political, cultural and economic center of Kuwait. Kuwait City is considered a global city. And the second branch in abu al hassaniya mall 30 The locations were selected carefully to serve as a new hub of the young Kuwaiti people, putting into consideration that Kuwaiti society is markedly more open than other societies in the region as it stands out in the region as most liberal and open to different cultures. Sharq is basically a historic area of Kuwait City. It is Kuwait’s oldest neighborhood and plays as a business area and contains many notable buildings, skyscrapers and malls.